MILAN, May 14 (Class Editori) - "Our trade strategy will remain focused on export, by including also Russia, China and India in the future scenario. A particular attention is paid to India, for the opportunity to supply tractors and services suitable to this country, which is unquestionably agriculture-oriented and has taken an interest in technological advance products starting from the last years."
“This operation, which has astrong industrial basis, will support the manufacturing excellence of Argo Tractors, by strengthening and improving its presence in all the countries which have already relied on the know-how, competence and passion of our products and services”, Morra has declared.
The industrial plan that Morra family has designed for the group is already focusing on 2021, on a significant dimensional leap compared to the consolidated turnover of 500 million achieved through the sales of tractors, services and components related to the historical brand Landini - based in Fabbrico, in the Reggio Emilia province, alongside via Emilia - as well as the brand Valpadana, which produces big and small agriculture machines and the global brand McCormick.
The family company, whose history began in Piedmont, has been able to grow in the engines and agricultural machines sector of the Emilia-Romagna region, with a philosophy based on process and product innovation and the increasing presence on international markets.
Nowadays, 85% of the turnover comes from global markets and the major part of the 22,000 tractors produced each year in six factories by 1,800 employees is addressed to 130 foreign importers and 2,500 dealers. Argo Tractors exports its own tractors in more than 100 countries worldwide. Sales abroad are distributed among Africa, which accounts for 22% of them, America, 12%, Australia, Arabian countries and south-east Asian countries, 6%, while in the Euro-area 60% of the turnover is generated.
Argo Tractors global presence has been further strengthened in the last two years in Europe, thanks to manynews, such as the opening of the two consolidated European subsidiaries’ new headquarters in Spain and France and a new management in four branches: England, French, South Africa and Germany.
These are some of the pieces which are part of a wide project, aiming at reinforcing the commitment side by side to our customers, in countries where Landini, McCormick and Valpadana tractors are well known and appreciated.
The group governance is under the responsibility of Valerio Morra and his sons Alberto and Simeone Morra because the group will be committed also to the creation of new commercial partnerships, by following the example of the joint venture with Anadolu in Turkey, the opening of additionalbranches and the development of the existing ones particularly in South Africa where the Italian group is the market leader.
Boksburg’s headquarter, in Johannesburg, boasts a network of more than 60 dealers in the country as well as some dealers in Zimbabwe and one in Zambia. Among the targets of Godfried Heydenrych- the new director of the subsidiary-, there isgrowing in all the ranges with a particular attention to high power tractors and digital innovations.
In addition, Argo Tractors is strengthening its presence in Tunisia with Socoopec and in Morocco where it is a market leader.
A few years ago, the 4.0 business transformation together with the development strategy of imports and dealers’ network has started. The acceleration phase related to the 50 million financing, which has just been obtained, will focus on new developments. The research and development, as well as the engineering division, which ensures the placement in the production of high-specialized agricultural machines, are located in the main headquarter of Fabbrico (Reggio-Emilia province) where significant investments are concentrated: about 5.5% of the annual turnover.
“The support to Argo Tractors industrial plan meets the CDP targets, aimed at supporting the best Italian Mid-Caps which are already successful in their own reference sector in Italy and would like to increase their own competitiveness and the dimension of their own export by reaching and strengthening their presence on new markets”, as Nunzio Tartaglia- Head of CDP Enterprises division- has stated.
(Source: Class Editori)
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