BEIJING, May 12 (Xinhua) -- China Lianyungang e-commerce development conference and the first 518 online shopping festival will be held in Lianyungang city, east China's Jiangsu Province on May 18.
The event, organized by the People's Government of Lianyungang and co-hosted by the government of Lianyun District of the city, Lianyungang Bureau of Commerce and Lianyungang Electronic Commerce Association, will focus on promoting the development of the e-commerce industry in Lianyungang, sparking consumption and further boosting digital economy.
The conference will consist of one main meeting and four sessions. The main meeting to be held at the Jiangsu Haizhou Bayview Conference Center will witness an award ceremony for outstanding e-commerce enterprises, influencers and a signing ceremony for key projects in the digital industry.
The 518 global online shopping festival will also kick off on May 18 and last until June 18. During the festival, agricultural products with local characteristics will be promoted and special cultural and health services as well as offline products in such fields as accommodation, tourism and catering will be launched to help offline businesses recover from the COVID-19.
The whole event will be broadcast live through designated TV channels, PC terminals and mobile phone networks, making it the city's first cloud-based large-scale consumption stimulation and industry promotion event.
Highlighting the online festival are coupons and preferential policies. A total of five million yuan of online shopping coupons will be issued by the local government to consumers. Coupons for merchants and shopping incentives from the 518 online shopping platform will also be granted.
Lianyungang's e-commerce industry has been growing rapidly in recent years with innovative industrial models, enriched services and expanded transaction volume. In 2019, the city's online retail sales hit 41 billion yuan, up 35 percent year on year.
Lianyungang ranked third in the list of top ten Taobao live streaming e-commerce cities in China released by Alibaba's e-commerce platform Taobao in March, only after Hangzhou and Guangzhou. (Edited by Su Dan with Xinhua Silk Road, silviasu07@163.com)
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