Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website
Subscribe CustomBlackClose

Belt & Road Weekly Subscription Form

download_pop

Research ReportCustomBlackClose

The full edition of the report is available at Xinhua Silk Road Database. You can click the “Table of Content” to have a general understanding of it.

Click on the button below to create your account and get immediate access to thousands of articles.

Start a Free Trial

Xinhua Credit
China Brands

JD to offer 250m yuan in coupons during April shopping event

April 02, 2020


Abstract : JD Daojia, the on-demand retail platform of Dada Group, will offer coupons with a total value of more than 250 million yuan ($35.2 million) to consumers of more than 700 cities and counties nationwide during its fifth anniversary shopping festival held from April 5 to April 16.

  A screenshot from JD Daojia's official website. [Photo/imdada.cn]

JD Daojia, the on-demand retail platform of Dada Group, will offer coupons with a total value of more than 250 million yuan ($35.2 million) to consumers of more than 700 cities and counties nationwide during its fifth anniversary shopping festival held from April 5 to April 16.

It will partner with Walmart, Yonghui, CR Vanguard, Unilever, Pepsi Food and other well-known retailers and brands. The sales promotion aims to accelerate the economic recovery and further release the purchasing potential of consumers.

In terms of the supply of goods, JD Daojia will cooperate with various retailers and nearly 100,000 offline stores in the areas of supermarkets and groceries, medicine and health, fruits and vegetables, beauty and flowers.

During the shopping festival, consumers can receive different types of coupons such as those for 100 or 50 percent off, other discounts and free shipping, which could be used as a deduction when they make orders at JD Daojia's platform.

The company has expanded its service to nearly 20 lower-tier cities this year, such as Shaoxing in Zhejiang province, Luoyang in Henan province and Lijiang in Yunnan province. More consumers in third- and fourth-tier cities can enjoy the convenience of one-hour delivery provided by local on-demand retail services.

In addition to the 250 million yuan in coupons, it also prepared other interactive promotions for consumers in this year's shopping festival, especially three livestreaming events covering dairy products, snacks and drinks, personal care and cleaning to medicine and health. Users participating in the livestreaming will also receive exclusive vouchers and other prizes.

Dada Now, a leading local on-demand delivery platform in China, will serve JD Daojia and nearly 100,000 offline stores on the platform to fully handle the April 15 peak orders by relying on the big data platform and intelligent logistics system, providing a strong link between merchants and users in the last mile of delivery.

(Source: China Daily)

Scan the QR code and push it to your mobile phone

Keyword: JD Daojia

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to [email protected] and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial

Ask Us A Question belt & road login close

If you have any questions, please enter them in the box below.

Reload

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to silkroadweekly@xinhua.org and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial