BEIJING, March 23 (Xinhua) -- Beijing Utour International Travel Service Co., Ltd. one of China's top outbound travel agencies, has signed a trategic cooperation agreement with Department of Tourism, Culture, Radio, Television and Sports of Hainan Province last Friday, according to a report by the Beijing News.
Under the agreement, the two sides will further cooperate in such areas including cultural industry and tourism integration, inbound and island tourism, industrial investment funds, domestic and overseas tourism promotion and marketing.
Hainan will support Utour to set up a new headquarter in Hainan on cultural industry, sports and tourism integration business, using the advantages of Hainan's tourism and Utour's travel service platform to help attract more international tourists. Golf tourism and cruise trip are also under the cooperation agreement to further promote Hainan's tourism.
Hainan has unique geographical advantages and rich tourism resources for building world-class tourism center. Utour will introduce new ideas, drive new trends, and open up new models, sharing their resources and channels to provide better services for upgrading and expansion of tourism in Hainan, according to Wang Chunfeng, vice president of Utour.
After the epidemic, Utour will participate in the tourism industry revitalization and marketing promotion plan of Hainan so as to realize the recovery of Hainan tourism as soon as possible. (Edited by Gao Jingyan with Xinhua Silk Road, gaojingyan@xinhua.org)
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