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China Brands

Sales of China's car brand Hongqi double in Jan.-Feb.

March 17, 2020


Abstract : Hongqi, a brand under China's leading automaker FAW Group, sold 16,382 cars in January and February, posting a 103.8-percent increase year on year, the company said Monday.

CHANGCHUN, March 16 (Xinhua) -- Hongqi, a brand under China's leading automaker FAW Group, sold 16,382 cars in January and February, posting a 103.8-percent increase year on year, the company said Monday.

In February alone, the company sold a total of 3,752 Hongqi cars, up 32.5 percent from the same period last year.

To reduce the impact of the novel coronavirus on its sales, the company has introduced a series of measures to promote sales, including expanded online and offline marketing channels and sale promotion on e-commerce platforms and mobile phone apps.

Hongqi fulfilled its 100,000 sales target last year. The company plans to sell 200,000 cars in 2020, and 600,000 by 2025.

Hongqi is one of China's iconic sedan brands, and its vehicles have been used for parades at national celebrations. The first Hongqi car was made in 1958.

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Keyword: Hongqi auto sales

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