MILAN, Mar. 12 (Class Editori) - Positive feedback for Gismondi 1754, the company based in Genoa that produces high-end jewels, following the "DJWE-Doha Jewelery Watches exhibition", the most important exhibition dedicated to the world of jewelery and watchmaking, held recently in Doha, the Qatar's capital.
It was the first appearance of the Gismondi 1754 jewels in Qatar, the first step in partnership undertaken with the Alfardan Group, one of the most important private players in Qatar, specialized in various luxury sectors.
At the end of the exhibition, mainly dedicated to retail customers, the company collected orders for 200,000 euros. What is more important is that, given the excellent results obtained, it formalized the agreement with the Alfardan group for the opening of a Gismondi 1754 corner at the Al Fardan department store in Doha, which will allow the brand to continuously reach the Qatari market.
The partnership with Alfardan for Qatar allows further geographical diversification for Gismondi 1754, in a temporary complex phase due to the coronavirus emergency.
"We are facing the moment with awareness and the right responsiveness, so as not to be significantly affected by the conseguences of the Coronavirus emergency and we are already working to put in place alternative strategies that allow us to optimize and realize the opportunities that the market is offering us", explained Massimo Gismondi, CEO of Gismondi 1754. "The agreement with Alfardan gives us a strong boost in a strategic country, just as we will strengthen the channel with the United States. Being present in different countries around the world allows us to be able to move with flexibility and be reactive in receiving market signals, comforted by the appreciation of customers and dealers who increase the demand for our jewels at the level of individual regions".
Gismondi planned a contingency plan to support the turnover for 2020, currently being able to estimate a foreseeable decrease in the revenues of the seasonal shop in Portofino and that of Milan. This latter shop, despite closed since February 25 in compliance with decrees issued by the Italian government, in the first two months of 2020, tripled sales to 44,000 euros, compared to the same period of the previous year.
The plan provides for the hijacking of part of the stock of the aforementioned stores in the US market, intensifying the American sales network. At the same time, Gismondi accelerated the plan to make online sales operational, anticipating this year and has therefore started negotiations for the sale of products on international digital platforms in order to make the e-commerce service operational by this spring.
The data of the Saint Moritz shop are very good and, although closing a week in advance, between January and 10 March 2020 recorded a 34-odd percent growth with sales at 90,000 euros.
"I wanted to reassure our customers, our investors and shareholders," said Gismondi "that we will communicate a transparent information to the market regarding the impact of the ever-changing emergency, communicating precise and qualified data as soon as available".
(Source:Class Editori)
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