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Wanda launches online marketing plan to support 60,000 stores aimd epidemic

February 19, 2020


Abstract : Wanda Plaza, one of China’s leading commercial brands, announced its online marketing plan Tuesday amid the novel coronavirus pneumonia epidemic in China, aiming to support its 60,000 stores in online marketing through Wanda mini program.

BEIJING, Feb. 19 (Xinhua) -- Wanda Plaza, one of China's leading commercial brands, announced its online marketing plan Tuesday amid the novel coronavirus pneumonia epidemic in China, aiming to support its 60,000 stores in online marketing through Wanda mini program, according to a report by The Beijing News.

So far, there are 50 million users on Wanda mini program and the new marketing plan will include more than 20,000 brands and nearly 60,000 shops.

Since today, consumers can add the store's WeChat to select products and place order online, or directly visit the online stores enjoying online services.

In addition, Wanda Plaza will also cooperate with JD Logistics to provide efficient logistics and distribution for supermarkets and catering businesses, helping stores organize the allocation of goods and resources, and ensure "no contact" shopping in special times. (Edited by Gao Jingyan, gaojingyan@xinhua.org)

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Keyword: online marketing plan Wanda Plaza

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