MILAN, Dec. 30 (Class Editori) - Together with Hong Kong, the People's Republic gains fifth place as an outlet market, in terms of value, for made in Italy shoes. In the last year the volumes of Italian footwear in the People's Republic have grown by 3.1% and the value by 8.5%. The figure emerges from the last economic note relating to the first nine months of 2019, by the Centro Studi Confindustria Moda for Assocalzaturifici. The analysis refers to a year in chiaroscuro for Italian footwear. CAN Household production and purchases are decreasing, but exports are on the rise, recording +6.7% in terms of value.
"The success of our footwear abroad, which confirms the appeal of Made in Italy on international markets, is reduced by the contraction in volumes which translates into a decrease in production and employees", he explains in a comment accompanying the note Siro Badon, president of Assocalzaturifici, "in this moment of suffering of internal consumption we should bring out national pride and support our companies by buying more Italian shoes".
The driving force for exports is subcontracting for luxury brands, despite a limited decrease in quantity (-0.8% in the first 8 months of the year, but which rises to -4.2% for footwear leather) and an average upward price of +7.5%. Among the markets, encouraging signs from Switzerland (+24.2% in value) and from France (+9% both in value and in volume) which together globally cover almost a third of sales abroad in value, while difficulties remain towards Germany (-8.7% in volume), Russia (-18.5%) and the Middle East (-14%), with a decrease of -12.8% in volume for the United Arab Emirates. Strengthening of exports to the USA (+11.6% in value) and Far East (+9.2% globally).
The report also shows the growing gap between the performance of the brands and small and medium-sized enterprises with their own brand, which make up the backbone of the districts: more than half of the sample declares, with reference to the first 9 months, a drop compared to production levels of the previous year (-2.9% the overall average by volume, but with decidedly more marked decreases for smaller companies).
Meanwhile in February, on the occasion of the next edition of Micam, the trade fair of reference for the sector, Micam X will debut. This is an initiative that will bring together the most innovative and technological proposals, presenting the new operators to the operators expected from all over the world. market trends declined around three key issues, materials, retail and sustainability.
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