Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website
Subscribe CustomBlackClose

Belt & Road Weekly Subscription Form

download_pop

Research ReportCustomBlackClose

The full edition of the report is available at Xinhua Silk Road Database. You can click the “Table of Content” to have a general understanding of it.

Click on the button below to create your account and get immediate access to thousands of articles.

Start a Free Trial

Haikou Jiangdong New Area
Company

Geely launches local-assembled Proton X70 in Malaysia

December 22, 2019


Abstract : Geely, a well-known automobile manufacturer in China, launched the local-assembled Proton X70 car model in Malaysia on December 13, marking a further step for Geely in the process of globalization after its acquisition of Proton.

BEIJING, Dec. 22 (Xinhua) -- Geely, a well-known automobile manufacturer in China, launched the local-assembled Proton X70 car model in Malaysia on December 13, marking a further step for Geely in the process of globalization after its acquisition of Proton.

Photo: A picture of Proton X70

Proton, whose 49.9 percent of shares were acquired by Geely in 2017, is a Malaysian national carmaker.

After the acquisition, Geely has comprehensively transformed proton from seven aspects in talents, channels, cost, quality, industry chain, factory renovation and new product development. Meanwhile, Geely also helped to promote Proton's competitiveness by strictly following the Malaysian automotive industry regulations and requirements.

According to An Conghui, president of Zhejiang Geely Holding Group and president and CEO of Geely Auto Group, in order to enter the market of a foreign country, Geely needs to carry out the strategy of localization.

At present, Proton X70 has reached a localization rate of more than 40 percent. 38 local suppliers are capable of producing supporting products, and the total number of locally produced parts of Proton X70 has reached 484.

From January to November, Proton's market share in the Malaysian market has reached 16.2 percent. It is expected that its sales will exceed 100,000 units this year. (Edited by Tong Wei, tongwei@xinhua.org)

Scan the QR code and push it to your mobile phone

Keyword: Geely

Reading:

Chinese auto makers to explore 5 bln USD investment in India

Geely cars hit big at Guangzhou Int'l Auto Exhibition

Chinese automaker Geely sells 1.23 mln cars in Jan.-Nov.

First Malaysian assembled X70 SUV rolls off production line

Cedar Holdings was awarded 2019 Top 10 Valuable Companies Prize

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to [email protected] and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial

Ask Us A Question belt & road login close

If you have any questions, please enter them in the box below.

Reload

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to silkroadweekly@xinhua.org and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial