BEIJING, Dec. 5 (Xinhua) -- Global fashion eyewear brand Gentle Monster is expecting a bigger presence in the Chinese market by opening more stores and seeking various partnerships.
The brand, headquartered in the Republic of Korea, will soon open its 10th flagship store in the Chinese market in downtown Beijing's new high-end department store SKP-S.
The two sides have worked together to turn SKP-S into a futuristic retail space with fashionable designs, artistic exhibits and high-tech services, aiming to offer fresh shopping experiences.
The sunglasses and optical glasses brand, established in 2011, opened nine flagship stores across China by the end of November. Six or seven new flagship stores were expected in 2020, according to the company's founder and CEO Hankook Kim.
China is a large market with many opportunities, he said. "There are still so many cities that we haven't entered."
It has partnered with Chinese tech giant Huawei to roll out smart glasses this year that enable users to talk on paired devices without putting anything in their ears.
Kim said the company would continue to seek partnerships in tech and other sectors to fuse fashion with other elements to offer creative products.
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