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Master Kong sets up "Adream Basketball" program for public good to enhance competence of youth

June 15, 2018


Abstract : "In 'Adream Basketball Center', tables and chairs can move, as we hope children to be themselves; the rostrum is not high, as we encourage each child to come to the rostrum and speak." said Hu Bin, director of Master Kong and Adream Basketball Charity Fund.

"In 'Adream Basketball Center', tables and chairs can move, as we hope children to be themselves; the rostrum is not high, as we encourage each child to come to the rostrum and speak." said Hu Bin, director of Master Kong and Adream Basketball Charity Fund. He noted that the charity program is designed to offer more development space for youth.

At the donation ceremony of Master Kong andAdream Basketball Charity Fund held in Shanghai in June 2018, Huang Guoshu, president of Tingyi's beverage business, promised to donate three "Adream Basketball Centers" to Adream Foundation and equip those centers with sports facilities.

Photo: scene of the donation ceremony

"Sports competence is a key part of young people's holistic development. By playing sports, young people can improve their group spirit, resilience, and willpower." According to Huang Guoshu, in late this May, the first "Adream Basketball Center" was founded in Tongbai Road Primary School, Zhengzhou City, Henan Province.

"Adream Basketball Center" is a public good offering of Adream Foundation. With functions like network, multi-media, library, and classroom, "Adream Basketball Centers" are standardized classrooms in schools of different regions, designed to help local schools in offering interactive courses featuring quality-oriented education.

"Adream Basketball Centers" are complete with well-arranged and cozy classrooms, library, and multi-media equipment. They also offer "Adream Courses" featuring games and team exploration activities, aiming to improve students' knowledge structure and thinking style, and nurture multi-perspective, tolerance and innovation spirit.

In those centers, students of each class can have access to one lesson of quality-oriented education course each week, which helps broaden their mind and enhance their capability of sustained learning. The Foundation also provides teachers a five-year training of "Adream Courses".

The reporter learned that the donation was part of Master Kong's "Adream Basketball" program. In 2017, Master Kong Green Ice Tea partnered with NBA to launch the "Adream Basketball" program; in 2018, it joined hands with Adream Foundation to establish the "Master Kong and Adream Basketball Charity Fund" for public goods.

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Keyword: Master Kong public service

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