MILAN, Nov. 20 (Class Editori) - It will be a real cultural and commercial platform between China and Italy, "the first of a long series" explained Liu Song, Itaway president and founder of the Wuhan Italian Village project, created in collaboration with the Greenland Holding group.
The Italian Village will be located in the center of Greenland City, a huge project that involves the construction of an entire satellite city over an area of 5.6 square kilometers, inspired by European architectural models. Built for customers belonging to the middle-high classes, Greenland City will have its own economy that revolves around the synergy between the residential, tourist and commercial aspects. Itaway is the spearhead of this 40 billion yuan investment (over 5 billion euros).
"The Italian Village, entirely designed by an Italian architectural firm", continued Liu Song, "serves as a physical and not a virtual base for our operating platform, and it is the synergy between these two aspects that makes the Itaway Project credible and reliable". The choice to address commercial research to 100% Italian companies with Made in Italy products, combined with Italian architecture and atmospheres, creates a synergy for which in the eyes of the Chinese visitor the guarantee of "Italianness" of the center is given precisely by the companies and from the products present.
"The Itaway center," said Liu, "allows Chinese citizens to enjoy authentic Made in Italy without having to leave the city of Wuhan. They will be able to find an environment where the content and the container with a marked Italian identity bind and enhance each other, though designed for the specificity of the Chinese consumer and his habits". When we talk about China and commercial opportunities, in Italy we are now finally talking about the importance of online purchases in the daily life of the Chinese.
The Itaway Project is based on a marketing strategy that also involves the opening of online sales channels at the same time as opening a commercial space. The combination offline and online ensures the achievement of an even wider audience, but market research indicates that the presence of one or more sales points in China greatly influences the perception of the product and the company by the Chinese consumer.
The choice to open in Wuhan, rather than in the most famous cities (according to Italy) Shanghai, Beijing, Shenzhen did not depend on the case: capital of the province of Hubei, Wuhan has more than 10 million inhabitants and represents a fundamental hub where economy is concentrated, finance, trade, technology, history and culture of the whole of Central China. When Shanghai was called the Paris of the East in the 1930s, Wuhan rivaled in attractiveness, and was known as the Chicago of China, with important foreign presences (including a fair Italian presence).
Now Wuhan in the plans of the Chinese government must return to being the pearl on the Yangtze River that crosses it, and will have to guide the development of the economy of all Central China, rivaling other cities, responding to challenges in terms of innovation, globalization and sustainability that the new century presents. "Wuhan represents for us and for the offer that Italian SMEs can offer the ideal starting city," explains Liu. "The local conditions between population, GDP per capita, and infrastructure have made Wuhan the obligatory starting point for this project, which also includes the opening of two other Italian Villages within 5 years of the birth of the first. Will we always be in Wuhan? We'll see". (All rights reserved)
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