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Class Editori News

The export of beautiful and well-made products has a potential of 45 billion euros

November 19, 2019


Abstract : China is the first potential emerging market for the "beautiful and well-made" Italian products. It is about those productive sectors where the touch of Made in Italy is most recognizable, which can have a growth potential of 45 billion euros.

MILAN, Nov. 18 (Class Editori) – China is the first potential emerging market for the "beautiful and well-made" Italian products. It is about those productive sectors where the touch of Made in Italy is most recognizable, which can have a growth potential of 45 billion euros. 

At least 33.5 billion of those come from exports to developed countries and 10.9 from emerging countries. The advanced countries to bet on are: United States (8.2 billion euros), Germany (3.3 billion), Japan (2.6 billion), United Kingdom (2.5 billion) and France (2.1 billion). Among the emerging economies, the main markets are China (3.3 billion euros), United Arab Emirates (1.3 billion), Qatar (0.8 billion), Saudi Arabia (0.8 billion) and Russia (0.6 billion). The United States, China and Germany are therefore the main markets for export opportunities, even if for different reasons. As for the sectors, in addition to those that fall within the so-called "three F" - fashion, food, furniture - the sectors with the highest content of quality products and excellences range from cosmetics to ceramics, from nautical to motorcycles. 

The data emerge from the tenth edition of Exporting the Dolce Vita, a report by the Confindustria Study Center with the support of SACE SIMEST, the collaboration with the Fondazione Manlio Masi and the contribution of Confindustria Ceramica, Cosmetica Italia, Federalimentare and Ucina.

The so-called beautiful and well-made represents 15.6% (2018, the latest data available) of Italy's total exports and is applied to all the main sectors of the made in Italy.

The analysis of the potential comes with the risk that each market presents. China, at sovereign counterparty level shows a high level of reliability, while the risk increases in the case of transactions with banks and non-financial companies, due to the known situation debt that characterizes these counterparties in that country. A similar thing also applies to Russia, where in the face of strong solidity at the level of the public budget, critical issues may emerge in some corporate and banking sectors.

Then there are other emerging countries, as well as important trading partners of Italy such as Brazil and India, which on the one hand have macroeconomic fundamentals that lead them to believe that they will not face crises such as those affecting Argentina and Turkey in 2018, on the other they need to be approached with caution. 

The report also analyzes online sales inclination.  Italy is in the top ten, but still behind the competitors. The impact of sales compared to GDP, Italy (17%) is more in line with China (16%) and India (15%) than with the other developed countries, which fluctuate between 84% of the South Korea and 28% of France. (All rights reserved)

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Keyword: Italian-products

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