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KaDeWe, Europe's biggest department store and a centenary prestigious shop, featured Changyu dry wine for Chinese New Yewa 2014

November 15, 2019


Abstract : KaDeWe, Europe's biggest department store and a centenary prestigious shop, featured Changyu dry wine for Chinese New Yewa 2014

Just as Christmas become popular among Chinese people, Chinese New Year is celebrated among many foreigners. While the Spring Festival of the Year of Horse (2014) approached, KaDeWe, Berlin, Germany, was enveloped in a festive atmosphere of Chinese New Year.

In the showcase were displayed Changyu dry red wines, tea sets, bamboo-weaved handicrafts, fortune cats, and so on, and on the red background wall were a sheet one foot square with the Chinese regular script Fu (happiness and luck) and an origami horse, the year's zodiac animal, all presenting dense Chinese elements to welcome the Chinese Year of Horse. The counter of Changyu dry wine was in the "Food World" on the sixth floor of KaDeWe, which offered 2,400 wines (including Margaux, Mouton, and Petrus of Bordeaus).

Opened in 1907 with a business area of 60 thousands square meters, the eight-floored KaDeWe in Tauentzienstra of Belin, is Europe's biggest department store, which attract forty to fifty thousand customers each day, and also one of the city's major places of interest.

KadeWe's acceptance of Changyu win is another landmark for the Chinese winery' access to the European markets. After entering the British royal wine dealers BBR and Waitrose in 2012, Changyu succeeded in breaking into a German centenary prestigious shop.

(Source: official website of Changyu)

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Keyword: Changyu International Achievements

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