MILAN, Oct. 29 (Class Editori) – Almost hundred Italian companies are preparing to leave for Shanghai where they will participate, from 5 to 10 November, at the second China International Import Expo, the trade fair promoted by the Chinese Ministry of Commerce (MOFCOM) and by Shanghai Municipality, dedicated exclusively to the import of products and services with the sole presence of foreign exhibitors.
The representation of Italian companies that will be present at the Italy Stand organized by ICE. This time, the Fondazione Italia-Cina, which with ICE had the task of collecting the adhesions in Italy, worked in time with the result that in Shanghai the Made in Italy presence will be strong, probably more numerous than the French and German competitors.
Meanwhile, political and diplomatic delegation is also taking actions. On the 5th evening, the opening day, there will be a dinner for the Italians with the participation of the Foreign Minister, Luigi Di Maio, the ICE president, Carlo Maria Ferro, of Alberto Bombassei, the president of Fondazione Italia-Cina and Brembo S.p.A., and Ettore Sequi, still head of mission in China, will probably be present, despite having moved to Rome as head of the foreign minister's cabinet since September.
Twenty Italian companies come from Southern Italy and from Puglia, where the Region has taken part in organizing a large regional delegation.
To represent the food sector, among others, there will be Arborea, a company from Sardinia, one of the main milk and dairy products producer recently arrived on the Chinese market with Arborea Trading Shanghai - which obtained all the certifications for customs clearance and import. "We brought to China five specialty, drinking milk, cream, mascarpone, youghurt and hard cheese", said Francesco Casula, the general manager, to MF Milano Finanza. In just over 6 months, Arborea Trading Shanghai sold for over 600 thousand euros. "The goal is to reach 2 million next year," revealed Casula.
"I am open to the possibility of a partnership with a Chinese milk producer to share a common dynamic business", revealed the manager, who thinks that the Chinese market potential for the Italian fresh milk is huge. At the end of CIIE, Arborea will also participate at the FHC, Food & Hotel China, a trade fair in the sector from 12 to 14, also in Shanghai, one of the most important events in Asia for the sector.
Another medium-sized Italian company that decided to be at the Fair is Camicissima, whose brand is having great success in China. The company based in Milan led by the Candido brothers has an agreement in place with Zhejiang Baoxiniao Garment, a giant with over 1,400 shops in China, listed on the Shenzhen Stock Exchange, with which it has launched an aggressive program of store openings, about sixty this year which will be added to the existing 180 in China, all the Camicissima brand written in Italian, where the product made with stringent quality criteria and controls, is sold for around 90 euros, more than in Italy and Europe.
From the technological sector, the representatives of Carlo Salvi, a benchmark company for the production of fasteners and solutions for wire molding, are also preparing to take part in the fair. They have been invited to participate in the fair by an important Chinese company in the aeronautical sector with whom, on 6 November, will seal the relationship that has long linked the two companies.
As always, Carlo Salvi will bring his know-how, certain of being able to distinguish himself from other competitors thanks to hi-tech molding machinery designed together with his customers. The flexibility that has always characterized the company, together with the knowledge in the field of engineering design, have proved to be particularly successful today in the aeronautical and automotive sectors, on which the company continues to focus also in China.
In 2011 the company based in Lecco opened a branch in Guangzhou.
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