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Haikou Jiangdong New Area
CLASS

Exetra will help sell more Made in Italy items in the world

October 12, 2019


Abstract : The initiative promoted by Intesa Sanpaolo and an export finance advisory boutique is aimed above all at helping small and medium-sized businesses, buying their products and/or technologies and then identifying interested buyers on international markets.

MILAN, Oct 11 (Class Editori) – "Our ambition is to make Exetra the point of reference for all the different subjects that operate in favor of foreign trade in Italy, be they companies or institutional subjects. With Exetra we want to create a system and thus give a concrete answer to Italian companies that are confronted daily with competitors from countries where the country system is the winning key in a global market context."

With this ambitious declaration, Sergio Castebolognesi presented today Exetra, of which he is the CEO, a new initiative sponsored by Intesa Sanpaolo, majority shareholder of the company, aimed at promoting the purchase and sale of Italian products on foreign markets, favoring above all the internationalization of companies, particularly SMEs.

Exetra, in essence, will sell Made in Italy products, taking care of the marketing and promotion phases at foreign counterparts, and therefore proposes to have a very direct and active role in encouraging trade flows. It will operate by mainly purchasing goods and technologies produced in Italy by small and medium-sized companies and then placing them on international markets.

The expressed ambition of Castebolognesi is based on two assumptions: on the one hand its many years of experience in export finance gained in the Fineurop Soditic group, historic partner of Intesa Sanpaolo in confirming activities, and in the facilitation of commercial relations of large industrial groups especially with Turkey, South Africa, Israel and Iran; and on the other hand with the weight of a majority shareholder like Intesa Sanpaolo, whose network of relations and presence on 5 continents is the most important of the Italian system.

The emphasis on aspects related to the internationalization of Italian companies and the direct presence in the world of the same bank is one of the cornerstones of the strategic industrial management plan of Carlo Messina, the CEO of the Intesa Sanpaolo group.

For Castelbolognesi, who in 2015 founded the consulting firm Scb Matra after leaving Fineurop Soditic, this is a significant leap in quality for the business.

“With this initiative, the Intesa Sanpaolo Group broads the offer of tools available to companies, further encouraging internationalization and access to new markets. Thanks to the competence of our structures in terms of analysis, networking skills on the main foreign markets and experience in international guarantees and advanced payment systems, we put the Italian production system in the best conditions to succeed and compete at high levels even in new markets,” promised Teresio Testa, Head of Sales and Marketing Management of Intesa Sanpaolo, which is part of the Banca dei Territori Division and president of Exetra.

Stefano Favale, head of the Global Transaction Banking Division (Corporate & Investment Banking Division), Francesco Domenico Introzzi and Daniele Fulvio Pastore are part of the board of directors of the new entity, in addition to Testa and Castebolognesi.

(Source:Class Editori)

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Keyword: Made-in-Italy

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