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Sun Group: forge ahead to build solid fulcrum of photovoltaic industry chain

September 18, 2019


Abstract : Sun Group, a private enterprise based in Yangzhong, Jiangsu province, against the headwind, achieved a sales volume of 1.088 billion yuan in 2018, an increase of 350 million yuan compared with 2017.

BEIJING, Spet. 18 (Xinhhua) -- China promulgated the policy to lower subsidy for photovoltaic power generation and control the scale of photovoltaic power construction on May 31, 2018, which cooled down the expansion of the industry.

Sun Group, a private enterprise based in Yangzhong in East China's Jiangsu province, against the headwind, achieved a sales volume of 1.088 billion yuan in 2018, an increase of 350 million yuan compared with 2017.

In 2005, China's solar photovoltaic industry was in its prime. In the year, Sun Group, originally engaged in the production of engineering electrical machinery, seized the opportunity, and started to provide photovoltaic welding tape for a leading new energy enterprise in China.

As the technology threshold is relatively low, there were more than 200 companies of the same type at the peak, but now there are only about 20 left. Among them, Sun Group's market share has always been at the forefront.

When it comes to the management of the enterprise, Leng Qingsong, chairman of Sun Group, said that "getting in first is the key point". Only by taking the lead in seizing market opportunities can the enterprise win the living space.

Along with the diversification of market demand, the group has formed four main businesses: welded strip, silver paste, components and power station, and maintained stable long-term strategic cooperative relations with many industry benchmark enterprises.

In the fierce competition in the industry, Sun Group has always focused on technological innovation and research and development (R&D) and upgrading of products.

Technological innovation is constant, and it won't be disturbed by the policy changes such as weaker support or reduced subsidies, said Zhang Qun, general manager of Sun Group.

He said that the company is fully prepared for the decline or even cancellation of photovoltaic subsidies. Over the years, the company has always focused on technological innovation, cost reduction, efficiency improvement and cultivating technical talents.

In 2013, a subsidiary of Sun Group, reached cooperation agreement with Sharp of Japan. Sharp's product performance requirements are much higher than the conventional requirements. The company's R&D personnel worked hard in the laboratory, and finally overcome technical problems and won the recognition of leading international enterprises.

In addition, Sun Group has been continuously improving automation of its production equipment, which has been updated to the eighth generation.

At present, all products of Sun Group are independently developed, and 25 patents have been obtained. Its accumulative investment in R&D has reached 150 million yuan.

After the policy launched in 2018, the domestic market demand of photovoltaic industry cooled down. However, new energy industries in some developing countries have started, creating overseas emerging markets with great potential. Over the past year, many domestic enterprises have shifted part of their production capacity to overseas markets.

"The ultimate goal of people in photovoltaic industry is to let the whole society use cheaper electricity, and realizing the country's new energy development maximization and optimizing energy utilization structure is the value of the industry.”

Leng believes that as long as the group is able to withstand this winter, will it usher in the real spring of the photovoltaic industry.

(Edited by Yang Qi, [email protected])

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Keyword: Sun Group photovoltaic industry Yangzhong conference

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