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China Brands

Haier to release 20 new models of laundry appliances on European market

September 12, 2019


Abstract : Chinese home appliance giant Haier on Wednesday announced it will release 20 new models of direct-drive smart laundry appliances on the European market.

BEIJING, Sept. 12 (Xinhua) -- Chinese home appliance giant Haier on Wednesday announced it will release 20 new models of direct-drive smart laundry appliances on the European market.

At the IFA 2019 held in Berlin, the world's leading trade show for consumer electronics and home appliances displays a string of high and medium grade laundry appliance.

Unlike the traditional belt washing machine, the state-of-the-art laundry appliance with a direct-drive motor enables the inner cylinder and the engine to spin simultaneously and keeps the inner cylinder to a maximum swing range of 90 degrees, offering clothes and fabrics extra care and keeping them away from deformation.

Meanwhile, all the 20 models of Haier direct-drive washing machines to be put on European market are intelligent for networking. Haier smart washing machines can automatically prompt users when they run short of laundry detergent and, at the push of a button, connect to Amazon's official website, where 12 best-selling laundry detergent brands are recommended for users.

Data shows that the sales of Haier's inverter-driven roller washing machines, represented by direct-drive washing machines, has increased by 110 percent on a year-on-year basis in the European market since the start of this year.

As an essential component of the Haier's Smart Home products series, Haier laundry appliances are penetrating the European market at a whopping rate, which has given Haier enormous help to build the "Smart Home Cloud" ecosystem and accelerate the creation of smart wash & care scenarios in Europe.

Product innovation aiming at matching the user wash and care scenario is Haier's primary strategy for the global distribution of its washing machines.

Haier also released other upscale washing machines at the IFA 2019. For example, the Haier "Xianhe" roller washing machine which features the innovative "ultrasonic air wash" technology, which can break up water into micron-sized particles, permeate the gaps between the fiber molecules and save people the trouble of ironing their clothes.

Photo: A Haier direct-drive formula car displaying at IFA 2019.

In addition, a blue Haier direct-drive formula car at IFA captured the attention of all, which also carries a Haier direct-drive motor. It is reported that this sports car is being tested on the Nurburgring in Germany.

Haier's promotion of direct-drive smart laundry appliance in the European market is expected to set the wash and care trend in the world. (Edited by Jiang Feifan)

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Keyword: Haier IFA-technology-fair

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