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InfoQuest

Thai Ministry of Commerce urges organic exporters to capture Nordic markets

August 08, 2019


Abstract : Ms. Banjongjitt Angsusingh, director-general of DITP of the Ministry of Commerce, said that Northern Europeans in Denmark, Finland, Iceland, Norway, and Sweden, as one of the highest-income group in the world, begin paying more attention to healthy food.

InfoQuest (August 07, 2019) -- Ms. Banjongjitt Angsusingh, director-general of the International Trade Promotion Department (DITP) of the Ministry of Commerce, said that Northern Europeans in Denmark, Finland, Iceland, Norway, and Sweden, as one of the highest-income group in the world, begin paying more attention to healthy food, and the consumption of health and green products, such as organic agricultural products and food, are becoming more and more popular in these countries. This trend presents a golden opportunity for Thai exporters interested in the Nordic markets, especially in the world's biggest consuming countries of organic food. Denmark and Sweden, for example, not only import organic food for domestic consumption, but also export organic food to other countries in Europe.

The DITP will fully shore up the "Local to Global" policy, and push Thai brands to explore new markets and niche market. The current plan is to expand Thailand's market share in health and environment-friendly products in the Nordic countries, boost these countries' confidence in Thai products, establish a good reputation of Thai exports, and explore niche market aiming at the elderly and the group who show interest in health, green and innovative products. In 2020, the DITP plans to collaborate with Thai embassies in the Nordic countries to organize seminars on exports of organic products and innovative product, and innovation-driven enterprises (IDEs). Experts will be invited to introduce information on trade and investment for Thai enterprises interested in these fields. The goal of the DITP is to improve the basis for small and medium-sized enterprises (SMEs), enable them to engage in more international trade and provide support and assistance when these businesses participate in international commodity/service exhibitions. It also hopes to improve the quality of Thai exports according to international standards, and support and promote the establishment of more joint ventures between large Thai enterprises and companies from Nordic countries, so as to push the development of relevant industries in Thailand by expanding production bases to bring down transportation cost and other risks and facilitating related technology transfers.

Last year, Thailand's trade with Nordic countries totaled 3.022 billion U.S. dollars, up 0.09 percent, among which exports registered 1.29 billion U.S. dollars and imports 1.733 billion U.S. dollars. Thai organic exports to the Nordic countries included food- and non-food products, such as organic rice, spices and herbs, animal feed, coconut products, beauty and skin care products, and non-food health-care products (such as clothing, eco-friendly tableware, etc.).

Currently the most popular Thai organic products in the Nordic countries are organic rice products, organic coconut oil, spices and herbs. While superfoods, for its part, has had great success in Finland. Organic products certified by the governments in the Nordic countries have more trade opportunities and are more trusted by consumers than those not certified. At present, there are five certification marks generally recognized in the Nordic countries, including Danish-Organic-Logo (Denmark), KRAV- (Sweden), Debio- (Norway), Nordic-Swan-Ecolabel (Nordic countries) and EU-Organic-logo.

Source: InfoQuest, by Phana / Tanawat / Rachada, translated by Xinhua Silk Road

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Keyword: Thai Ministry of Commerce exporters

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