MILAN, July 31 (Class Editori) – The electric streetfighter by Energica Motor Company, a Modena-based startup specializing in high-performance motorcycles – the sole supplier for the 2019-2021 period of the Enel MotoE World Cup Championship – landed in China, passing through Hong Kong.
A few days after the second MotoE race at the Red Bull Ring, it entered the Asian market with a new trade agreement signed with Rydu. The new partner is based in Hong Kong and has two showrooms in Kowloon, one of which is entirely dedicated to electric motorcycles.
"Hong Kong is a key market for Energica in the Far East. Thanks to this new agreement, Energica today begins a new development path in the Asian area and strengthens its presence in Hong Kong, which has one of the highest volumes of electric vehicles and charging stations per capita," explained Giacomo Leone, Energica Sales & Field Marketing Director.
"This development is made possible by government incentives and the absence of registration taxes that will make extremely advantageous to purchase an Energica motorcycle for city riders," the manager added.
Energica, also known as the Italian two-wheeled Tesla, is one of the flagships of the Italian Motor Valley in the province of Modena, in Emila Romagna, characterized by the high number of high-performance car and motorcycle manufacturers, including Ferrari and Ducati.
With over 2 million in turnover in 2018, and an income statement that has not yet reached breakeven in the third year of activity, Energica is focusing on expanding the international sales network that has been enriched in recent months with commercial agreements in South Africa, Kuwait, Dubai, Abu Dhabi.
"The Gulf Cooperation Council countries are part of a region with high levels of technological development, where electric vehicles gather an ever-growing attention. They're investing more and more resources toward research and production of sustainable transport means," said Livia Cevolini, CEO and Co-founder of Energica. The Italian company signed an agreement with R&O Trading Company, which will be selling Energica’s motorbikes in Saudi Arabia, Bahrain, UAE, Oman, Qatar, and Kuwait.
At the beginning of the year, in just about six weeks, Energica collected orders enough to account to 20 percent of the 2018 total. As of today, the business has 45 employees – including project designers, engineers, developers, mechanics, and commerce specialists. Their factory is located deep in the heart of Italy's Motor Valley and, since 2016, has been leveraging Cevolini – innovative technologies excellence center – and its know-how to manufactures their two-wheel vehicles.
In 2017, the company was appointed sole manufacturer of the MotoE world championship – which came as a chance to test some new technical solutions with the help of some of the best pilots around. This helped in accelerating the development of innovative technologies for road products.
"Regarding our public image, market visibility, and brand awareness, this participation gave us some very positive feedback," explained Livia Cevolini. "We were already quite known in the sector, but MotoE allowed us to broaden our reach".
At present, the company produces two models – Eva and Ego. The latter, their hero product, is powered by a synchronous engine with permanent magnets and an oil-based cooling system, producing 107kW – around 145 horsepower. It accelerates from 0 to 100 km/h in about 3 seconds, and can achieve a maximum speed of 240 km/h. The push is so powerful it compensates for the reduced engine speed – normal for classic motors and their constant gear switches – and makes it faster than a 600 super sport. On the other hand, Eva is the first fully-electric streetfighter Made in Italy, equipped with the same engine and providing a 200-kilometer autonomy.
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