Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website
Subscribe CustomBlackClose

Belt & Road Weekly Subscription Form

download_pop

Research ReportCustomBlackClose

The full edition of the report is available at Xinhua Silk Road Database. You can click the “Table of Content” to have a general understanding of it.

Click on the button below to create your account and get immediate access to thousands of articles.

Start a Free Trial

Agricultural Development Bank of China
Company

Haier becomes choice of Filipino people for better life

July 08, 2019


Abstract : China's home appliances giant Haier has been improving its global strategy and provided more choices of diversified products as well as intimate services to Filipino consumers since it stepped into the Philippines market in 2012.

BEIJING, July 8 (Xinhua) -- China's home appliances giant Haier has been improving its global strategy and provided more choices of diversified products as well as intimate services to Filipino consumers since it stepped into the Philippines market in 2012.

In the first half of 2019, Haier Philippines completed 112 percent of its target sales volume, up 20 percent year on year, sales of high-end products such as self-cleaning air conditioners reached new record-high. Six of Philippines' seven major sales channels cooperated with Haier, making Haier mainstream brand in core sales channels.

In picture: Philippine consumers buy Haier products in a Manila-based mall this summer.

Enough care has been taken by Haier to customize and localize its products to meet Filipino customers' needs and suit the local conditions here. One such attempt occurred in kitchen appliances, Haier innovated large-capacity gas oven in the Philippines, which received an immediate acceptance when being put on market.

Besides, Haier Philippines has always attached importance to the expansion of localization and is committed to cultivating young people in the Philippines. According to Haier's management philosophy, everyone is the master of their own position, even when he is just a fresh graduate.

Moreover, to seize the high-end and intelligent home appliance trends, Haier will further strengthen its overseas layout and product optimization, and will maintain close cooperation with relevant Philippine companies and departments to prepare better Haier products and service.

When making rapid progress in business, Haier Philippines also paid much attention to public welfare undertaking.

In picture: Haier in local welfare house in the Philippines for donation

Recently, Haier Philippines team held a special birthday party for children who lived in welfare houses and donated color TV, refrigerator and other home appliances as well as living and school supplies to these children.

(Edited by Bao Nuomin, baonuomin@xinhua.org)

Scan the QR code and push it to your mobile phone

Keyword: Haier

Reading:

Haier Europe sticks to localization strategy, advancing implementation of BRI

Haier ranks among BrandZ Top 100 Most Valuable Global Brands

Haier changes its name to reflect the global turnaround

Qingdao Haier to change company name for better embodying development

Tencent, Alibaba most valuable Chinese brands: brand consultancy

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to [email protected] and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial

Ask Us A Question belt & road login close

If you have any questions, please enter them in the box below.

Identifying code Reload

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to silkroadweekly@xinhua.org and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial