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From a dime a dozen to a high-street brand: decoding "brand code" behind quality development

May 16, 2019

Abstract : The 2019 China Brand Day series were held in Shanghai on May 10-12. The premium goods of self-owned brands from 180 famous Chinese enterprises were displayed, enabling consumers to "learn more about premium Chinese goods and feel the charm of home brands"

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Keyword: Chinese-Brand

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From a dime a dozen to a high-street brand: decoding "brand code" behind quality development

The 2019 China Brand Day series were held in Shanghai on May 10-12. The premium goods of self-owned brands from 180 famous Chinese enterprises were displayed, enabling consumers to "learn more about premium Chinese goods and feel the charm of home brands"

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