BEIJING, Feb. 20 (Xinhua) -- The sales of creative cultural products of China's Palace Museum hit 1.5 billion yuan in 2017, exceeding income of over 1,500 A-share listed companies, Shan Jixiang, curator of the museum said at the Yabuli China Entrepreneurs Forum on February 17.
This is the first time that the Palace Museum, also known as the Forbidden City, has disclosed sales figure of cultural products.
The museum's achievement was mainly attributed to innovation in its cultural products and successful operation of new media such as WeChat official account.
The Palace Museum's creative cultural products have been growing rapidly in recent years with increasing popularity. Statistics showed that the museum had developed 9,170 kinds of creative cultural products by the end of 2016, a surge from 195 types in 2013, 265 in 2014 and 813 in 2015.
Another factor behind the museum's success was the promising prospect of China's cultural industry, whose added value totaled about 3.5 trillion yuan in 2017, accounting for 4.2 percent of the country's GDP.
Besides bringing in funds for the museum, creative cultural products bear greater mission of promoting traditional Chinese culture, according to Shan. For this purpose, part of the museum's income from sales of those products last year was used to host more than 60,000 cultural and educational activities in China and countries such as Malta, Singapore, Thailand, and Australia. (Edited by Su Dan)
A single purchase
