BEIJING, Dec. 10 (Xinhua) -- Guangzhou Automobile Group Co., Ltd (GAC Group) was selected into Xinhua News Agency's National Brands Project in Beijing on Saturday.
The GAC Group has been accelerating brand building and cultural construction in recent years both at home and abroad. Eyeing global market, GAC has mapped out a "three-step" plan for internationalization with its sub-brand Trumpchi at the core.
GAC Group is actively exploring transformation from a car manufacturer to a mobile travel service provider, according to Feng Xingya, general manager with GAC Group.
With predecessor Guangzhou Automobile Group Company built in June 1997, GAC Group is the first to be listed both in the A-Share and H-Share markets among all state-owned auto groups in China. It ranked No. 202 of The Fortune Global 500 (2018) and No.45 of Top 500 Enterprises of China (2018).
Xinhua's National Brands Project should help present brand shaping experience, and thus play a demonstration role for other enterprises, according to Jiang Weihong, executive director with Shanghai Brand Development and Research Center. (Edited by Niu Huizhe, niuhuizhe@xinhua.org)
A single purchase
