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Economy

Drink fusing Chinese ejiao, Korean ginseng to debut

November 28, 2018


Abstract : Two leading brands in traditional health products of China and the Republic of Korea joined hands on Monday, paving the way for a drink fusion of Chinese ejiao and Korean ginseng set to debut next month.

JINAN, Nov. 27 (Xinhua) -- Two leading brands in traditional health products of China and the Republic of Korea joined hands on Monday, paving the way for a drink fusion of Chinese ejiao and Korean ginseng set to debut next month.

Dong'e Ejiao, a top ejiao producer based in eastern China's Shandong Province, and Korean Ginseng Corp, a leading company of ginseng products in the Republic of Korea, inked a cooperation agreement on developing health products for different ages and collaborating on research, production and marketing.

With a history of around 2,500 years, ejiao is made by soaking and stewing donkey skin and refining the results into a tonic. There are claims that it can tonify and enrich blood, boost immunity and treat a range of ailments from anemia and dry coughs to dizziness and insomnia.

Meanwhile, there is a long history of ginseng consumption in Asia, where it is considered a food that has remarkable health benefits containing potent vitamins and minerals, antioxidants and other essential nutrients.

Traditional Chinese and Korean medicines share a lot of theories and philosophies, and the cooperation would sell traditional Chinese medicine products in the global market, said Qin Yufeng, head of Dong'e Ejiao.

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Keyword: Health-products China-South-Korea

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