CAPTION: At the opening of the 32nd Medientage Munich, a young man plays a video game with virtual reality glasses. (picture alliance/Felix Hörhager/dpa)
Some 400 contributors gathered in Munich on Wednesday for the three-day Medientage event focussed on developments in the global media industry.
The growing presence of Asia in the media is a major theme at this year's event. Chinese firms are playing a leading role in the development of artificial intelligence and machine learning, said the president of the Bavarian Centre for New Media, Siegfried Schneider.
"We should not be looking to the United States to be prepared for new developments," he said.
About 7,000 visitors, including executives, media experts, advertising professionals, politicians and film-makers are expected at the conference in the southern German city.
Silicon Valley expert Andrew Keen spoke on the opening day about how, as he saw it, some of the promises of the internet age have not been fulfilled.
Instead of offering more democracy and equality, the large internet platforms have created monopolies and destroyed privacy.
"We need regulation" by humans he said, as this is the only way that such developments can be corrected.
US internet titans Facebook and Google are also making presentations at the conference.
Facebook manager Martin Ott conceded that fake news, hate speech and extremist content was to be found online. Facebook had employed more than 20,000 people to deal with the problem as part of a "massive reinvestment," he said.
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