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Focus Media, Alibaba to cooperate on RMB5bln business

July 27, 2018


Abstract : Focus Media Information Technology Co.,Ltd. (002027.SZ) announced that the company’s board of directors had approved to sign a framework agreement with Alibaba.com to jointly explore digital marketing under new retail trend.

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BEIJING, July 27 (Xinhua) -- Focus Media Information Technology Co.,Ltd. (002027.SZ) announced that the company’s board of directors had approved to sign a framework agreement with Alibaba to jointly explore digital marketing under new retail trend.

The two parties would carry out strategic cooperation in the fields of advertising system, facial recognition application and OTT smart TV advertisement worth no more than 5 billion yuan, according to the framework deal. (Edited by Niu Huizhe, niuhuizhe@xinhua.org)

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Keyword: Alibaba Media Focus

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