Photo: The Bavarian Minister of economy Franz Josef Pschierer. (picture alliance/Lino Mirgeler/dpa)
Bavaria's Economics Minister, Franz Josef Pschierer, wants to end the way foreign companies that settle in Bavaria tend to concentrate on the state capital, Munich.
"I will support company relocations from metropolitan regions to rural areas with the motto ‘Invest Daheim’(Invest at home),” Pschierer said.
Bavarian representative offices abroad are also to assume an additional task: They will no longer only support Bavarian companies in relocating abroad, but also actively promote Bavaria as a business location and tourist destination. A major focus will be China.
“We will open our third Bavarian representative office in China in a few weeks in Chengdu in Sichuan Province," Pschierer said. “There is a weekly freight train service from Chengdu to Nuremberg. It’s faster than by ship and much cheaper than by plane.”
Pschierer said that he had reorganized Bavaria’s business location policy. "There is now a Bavarian Business Agency, which brings together ‘Invest in Bavaria,’ ‘Bayern International’ and ‘Invest Daheim.’” Up to now there had been complaints that “Invest in Bavaria” was primarily “Invest in Munich,” the minister said.
“But the Munich region is gradually reaching its limits. We have ever greater commuter traffic.” Many other locations in Bavaria are attractive, he argued: “Hof, for example, has a university and a leading textile research institute.”
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