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Belt & Road Weekly

From a dime a dozen to a high-street brand: decoding "brand code" behind quality development

May 16, 2019


Abstract : The 2019 China Brand Day series were held in Shanghai on May 10-12. The premium goods of self-owned brands from 180 famous Chinese enterprises were displayed, enabling consumers to "learn more about premium Chinese goods and feel the charm of home brands"

The 2019 China Brand Day series were held in Shanghai on May 10-12. During the period, 13 experience zones and 50 themed interactive experience scenes were set up to bring together the premium goods of self-owned brands from 180 famous Chinese enterprises, enabling consumers to "learn more about premium Chinese goods and feel the charm of home brands".

-- Quality development necessitates brand building

The original price of an Indonesia-made ordinary football shirt was 19 U.S. dollars, yet hiked to 99 U.S. dollars after it was printed with the name and number of footbal......

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