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The network of Buon Gusto Italiano aims at the Greater Bay Area
May 09, 2019
Abstract : The representatives of the group of companies in the agri-food sector will attend a series of meetings in Hong Kong with importers, distributors and restaurateurs from Hong Kong and the neighboring Macao.
MILAN, May 8 (Class Editori) -- The representatives of the group of companies in the agri-food sector belonging to the network of companies Il Buon Gusto Italiano, which brings together SMEs from Campania, Emilia Romagna, Lombardy, Piedmont, Sicily and Veneto, in the next few days will attend a series of meetings in Hong Kong with importers, distributors and restaurateurs from Hong Kong and the neighboring Macao, some of which are also operating on the Chinese market, organized by the local Intesa Sanpaolo subsidiary.
The mission is being held concurrently with Hofex in Hong Kong, the main trade fair of the sector, and in collaboration with Deloitte, with the aim of promoting and facilitating meetings between the client companies of the division Gruppo Intesa Banca dei Territori and local buyers interested in Made in Italy.
These companies, along with some wine producers, including the cellars Valpolicella Negrar, Le Morette, Agricola Mettosantin and Feudo Ramandini, represent Italy at the exhibition centre that builds on 32 years of experience, and sees the participation of 2,800 exhibitors.
Among the participating food companies, La Contadina (from Campania), San Giorgio (from Emilia Romagna), Caffè Musetti and Steriltom (from Lombardy), Santangiolina, Maniva and Caseificio Defendi and Caseificio Longo (from Piedmont). Veneto is the region having the greatest representation, with Agugiaro & Figna, Avesani, Burro De Paoli, Caseificio Elda, Fraccaro Spumadoro, Il Ceppo, Lattebusche, Leoncini, Naturello, Pagnan, Redoro, Sgambaro and Zuccato.
Overall, the companies participating in this business network, founded in 2016, have 1,700 employees, reached a turnover of almost 1 billion euro and a 25% share of international market penetration.
The flagship initiative of Intesa Sanpaolo to support the internationalization of small and medium-sized enterprises in the Far East, and accounts for the main line of development that the bank intends to follow under its business plan. In addition to targeted financing, the support also includes a structured offer of non-financial services for their growth in terms of training, innovation and evaluation of opportunities with regard to the development of foreign markets and structured and extraordinary finance transactions.
The initial choice of Hong Kong is particularly strategic because it represents the entry point into the Asian markets. Also, Hong Kong is the fourth Asian city by number of starred restaurateurs, therefore is a strategic hub for the development of food business also thanks to a very appealing tax system and an efficient transport and logistics network.
Hong Kong is also the capital of the Greater Bay Area, one of the fastest-growing Chinese areas that also includes the technology hub of Shenzen, 12 minutes away from the center of Hong Kong, and Macau, the tourist and entertainment hub, connected to Hong Kong from a bridge and reachable by car in 20 minutes.
Hong Kong is the center of a business combination formed by 70 million people, thousands of companies and growing trade. Building on the Belt & Road initiatives, it not only serves as a hub for Chinese capital destined to the rest of the world, but it would also be a reference point for the monitoring of the advanced developing economies of south-east Asia, Vietnam, Singapore, Thailand and Malaysia.
The swirling development of this area of China was confirmed last February by the local Chinese authorities of Guangdong-Hong Kong-Macao, who announced the launch of 31 major projects involving investments for 11 billion dollars.
The main objectives include the construction of new urban centers in Qianhai, the development of the area for scientific-technological cooperation in Shenzhen-Hong Kong, and the implementation of road engineering works in Shenzhen.
The set of projects also gave impetus to other cities in Guangdong, leading them to define similar objectives or to formulate policies related to the infrastructural expansion of the Great Bay.
For example, the Nansha District of Guangzhou has put in place an annual investment plan of 97.15 billion yuan ($14.3 billion) for the development of 233 construction projects, whereas the Huangpu District will focus on the construction of urban, transport and maintenance infrastructures for the inhabitants of the GD — HK — MO.
The Jinwan district of the city of Zhuhai will instead engage in strengthening the traditional and characteristic industries of the area, exploiting them for the acceleration of the development of a modern industrial system.
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