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China Brands

JD.com to build direct online retailing system for manufacturers

May 24, 2019


Abstract : China's e-commerce giant JD.com has launched a new program on Friday to build direct online retailing system for manufacturers, which is expected to help over 100,000 manufacturing enterprises in China better connect their production capacity with consumer needs.

BEIJING, May 24 (Xinhua) -- China's e-commerce giant JD.com launched a new program on Friday to build a direct online retailing system for manufacturers, which is expected to help more than 100,000 manufacturing enterprises in China better connect their production capacity with consumer needs.

Han Rui, vice president of JD.com, at the release conference on Friday

The new system will offer a visibly reduced time of company inspection and a low entry cost for qualified manufacturers to become online retailers on platforms of JD.com like JD Pingou. With the existing platforms of JD.com, manufacturers can get free access to innovative marketing tools such as online games and social media marketing, rapidly reaching target customers in especially third- and fourth-tier cities.

In addition, before December 31, 2019, manufacturers whose business categories are clothing and underwear, outdoor equipment, shoes and baggage, and daily household goods can be exempted from platform usage fees.

To ensure product quality involved in this program, JD. com will work with Xinhua Credit platform, a national credit information provider established by China Economic Information Service (CEIS) under Xinhua News Agency. Xinhua Credit will provide JD.com with service of credit evaluation on enterprises that settle in the new retailing platform.

JD.com signs a MoU with China Economic Information Service (CEIS) under Xinhua News Agency.

Through the new program, consumers can purchase at lower prices, as the circulation cost on the supply side can be largely reduced, said Zhao Ping, director of the Department of International Trade Research at the Academy of China Council for the Promotion of International Trade (CCPIT). (Edited by Li Wenxin, [email protected])


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